The Task
Our task was to restore our client's website following an unexpected drop in rankings after a Google update. The main objectives were as follows:
Recovery of Lost Rankings: The website needed to return to the top results in search engines to increase its visibility and traffic.
Increase in Organic Traffic: The long-term goal was to significantly increase organic traffic to restore conversions and client revenues.
Understanding the Impact of the Update: We needed to identify the precise effects of the Google update on the website to develop appropriate adaptation solutions.
Solution Approach
1. On-Page Optimization:
Keyword Research and Optimization: We conducted comprehensive keyword research and optimized the website's content to incorporate relevant keywords and phrases aligned with client objectives.Technical Optimization: We identified and resolved technical issues affecting user experience and website indexing, such as slow loading times and error pages.
Mobile Optimization: Given the growing importance of mobile search queries, we optimized the website for mobile devices to enhance usability.
2. Off-Page Optimization:
Link Building: We designed a strategic link-building campaign to acquire high-quality backlinks from relevant and authoritative websites.Online Presence: We improved the client's online presence by updating listings in business directories, participating in social media activities, and disseminating high-quality and relevant content.
Results
Increase in Organic Traffic: Organic traffic to the website increased by over 60% compared to post-update lows.
Sustainable Growth: By consistently applying proven SEO strategies, the website maintained its stability in search results.
Return to Top Rankings: The website gradually recovered and regained its original positions.
Revenue Boost: Increased traffic led to a significant boost in conversions and client revenues.
